Today is Earth Day, which has turned into Earth Week on many of the large TV networks. Programming on the current climate challenges is everywhere this week, as is green marketing and sometimes green hype, or greenwashing. A colleague of mine from IBM remarked yesterday on some program he had seen on the history channel - "designed to scare the heck out of us" - at least this was his point of view.
So what do you make of all of this? While greenwashing is probably on the upturn, so is serious climate mitigation. While a handful of progressive individuals and institutions have been committed to environmental responsibility for decades, many others are just awakening to the reality of the challenges ahead of us. And with challenge comes opportunity. A growing number of big companies are moving from regulatory rcompliance, to being proactive, even asking the federal government for more regulation. USCAP - the US Climate Action Partnership was formed by companies like Dupont, Caterpillar, and GE, and also several NGOs (non-governmental organizations) like the Pew Center. And beyond regulations entirely, many companies are reshaping their products and services portfolio to provide climate solutions. GE's Ecomagination initiative is probably the best known example of this.
We will hear much more tomorrow night about what local organizations are doing to sustain our environment at the Grow Tully Green community forum.
See you there!